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Skier Rich

A documentary series


Ginny White, Kate Targett and Alex Armstrong are living the ski bum dream. After putting most of their hard earned savings into buying trucks, campers, and sleds, they’re hitting the open road. They plan to roam around the Western Canada searching for the best powder and skiing the big lines. Although their purse strings are pinched and they are eating instant noodles most nights, with the ability to access some of the most mind blowing terrain with their friends; they’re skier rich. (1).gif


We plan to make a 3 part series highlighting 3 very different climates in Western Canada: Revelstoke, Pemberton and Golden. We’ve planned on going to each area based on when historically they are in the best condition so many of these date are weather and conditions dependant.

  • January 26th to February 2nd we’ll be based out of the Revelstoke/Nelson area.

  • February 25th to March 4th we’ll be in the Pemberton area.

  • March 24th to March 31st we’ll be in the Golden area.

The Crew

Ginny White

Raised by a local ski family in Banff, AB, Ginny has been surrounded by ski culture her whole life. She recently began competing on the FWQ circuit with top 5 result at each event.

As an aspiring mountain guide, Ginny spent the last season at Mustang Powder Cats while still travelling to Japan, filming for WSSF Intersection, and competing on the Freeride World Tour Qualifier Circuit. Her love for skiing and education keeps her continually on the road and in pursuit of new places and experiences in the mountains. She is supported by Monod Sports, TREW gear, K2 Alberta and Smith Optics.

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Alex Armstrong

Originally coming from out east and a ski racing background, she moved out west and became a ski patroller,  a freeride coach and competed on in the Freeride World Tour Qualifiers. She has taken this year off to travel, film and pursue becoming a professional skier. Alex gets out in the backcountry with every free moment she has and continually pursues adventure and hones her skills to play safe in the mountains. She has skied numerous peaks, volcanos, couloirs and glaciers across Western Canada, Switzerland, France and Chile. Alex has been in a few documentaries and shorts, including Backcountry Moms, Blonde Highlights which won People’s Choice at WSSF Intersection and Army, Shredfest’s People’s Choice. Alex is currently supported by The North Face, Blizzard, Tecnica, Smith Optics, Banff Soul and Ski Big 3.

Kate Targett

Born and raised in the shadows of the Canadian Rockies, Kate grew up competing in freestyle skiing on the Alberta Mogul Ski Team, before deciding to pursue her education and eventually finding freeskiing. She now translates her creativity and style into the big mountain lines she skis. She recently graduated from the Geology program at Mount Royal University and has been working during the off season as an environmental consultant to achieve the true dream of being “skier rich”. She has dabbled in the Freeride World Qualifier Circuit, achieving a personal best 1st place at the Kicking Horse FWQ 4*, but has decided to step away from competing and pursue more film projects. Kate is currently supported by Liberty Skis, Smith Optics, Lange Boots and Look Bindings, Flylow Gear, Panda Poles, Mountain Cultures and SkiBig3.


Keenan DesPlanques - FILMMAKER

Keenan DesPlanques is an award winning Director, Cinematographer and Editor. He specializes in producing documentary films, branded content and music videos with his work being featured on Vimeo “Staff Picks”. Keenan has worked on productions for Oakley, The North Face, and Outside TV while working for industry leading production companies such as Stept Studios and Teton Gravity Research. Keenan's goal is to make films that are cinematically complex and creatively edited to bring fresh media to the outdoor industry.

Previous Media Created by this team

Backcountry Moms

“Backcountry Moms” is an ode to all of the moms out there. With hilarious commentary and serious skiing talent from Ginny White and Alex Armstrong this film was named one of best backcountry skiing films of 2018 by Outside Online.

Blonde Highlights

“Blonde Highlights” is an all-female ski edit about a group of ladies from the interior of British Columbia, Canada known for slaying big lines, smashing beers and not giving a heck. These ladies convened in Whistler, BC for World Ski and Snowboard Festival “Intersection”. They were required to film and edit within 7 days all within 100 km of Whistler, and were awarded the ‘People’s Choice Award’ at Intersection 2018.


Videographer Cost (Gear/Travel/Time)


Episode 1 Revy to Nelson 500 km return

Truck (Army/Ginny): $210

Truck (Kate): $105

Sleds x3: $300

Episode 2 Pemberton 1260 km return

Truck (Army/Ginny): $600

Truck (Kate):  $350

Sleds x3: $300

Episode 3 Golden 300 km return

Truck (Army/Ginny): $126

Truck (Kate): $80

Sled x3: $300

Misc Expenses (Food/technical issues/etc.)


Total Budget: $5971 CAD